The Weather Channel’s new climate change messages will surprise you

The Weather Channel has gone hawkish on climate change. It has started web- and broad-casting short but blunt messages from “25 influential voices on climate change, security, energy and peace.”

The “Climate 25” features former Bush Treasury Secretary Hank Paulson, who warns that failure to take strong action on climate is “radical risk taking” for our economy. Unilever CEO Paul Polman talks about the $300 million in annual climate disruption costs hitting his company. New York Times columnist Thomas Friedman, who explained why the Syrian civil war was “the revolution fueled by climate change.”

But the Weather Channel has focused on one particular target audience — conservatives. The Climate 25 include four retired generals or admirals, a former senior Pentagon official, and former CIA director James Woolsey. It includes former GOP Congressman Bob Inglis, former VP of the Heartland Institute Eli Lehrer, and two GOP EPA chiefs — William K. Reilly and Christine Todd Whitman, who directly tells Republicans, “it’s our issue.”

Why so many voices aimed at Republicans and conservatives? “We are not policy experts; we are scientists.” Weather Channel president David Clark told Slate. “We felt that we needed to give a stage to some of the more courageous voices on the right.”

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