Two years ago, Inside Climate News and Los Angeles Times investigations found that while Exxon Mobil internally acknowledged that climate change is man-made and serious, it publicly manufactured doubt about the science. Exxon has been trying unsuccessfully to smother this slow-burning PR crisis ever since, arguing the findings were “deliberately cherry picked statements.” But the company’s problems have grown to include probes of its business practices by the New York and Massachusetts attorneys general and the Securities and Exchange Commission.
Now, science historian Naomi Oreskes and Harvard researcher Geoffrey Supran have published the first peer-reviewed, comprehensive analysis of Exxon’s climate communications that adds more heft to these charges. Exxon dared the public to “read all of these documents and make up your own mind,” in a company blog post in 2015.
The new paper, “Assessing ExxonMobil’s Climate Change Communications,” in the journal Environmental Research Letters, takes up the challenge. Oreskes and Supran systematically analyze nearly 40 years of Exxon’s scientific research, reports, internal documents, and advertisements, and find a deep disconnect between how the company directly communicated climate change and its internal memos and scientific studies.
Their content analysis examines how 187 company documents treated climate change from 1977 through 2014. Researchers found that of the documents that address the causes of climate change, 83 percent of its peer-reviewed scientific literature and 80 percent of its internal documents said it was real and man-made, while the opposite was true of the ads.
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