Patagonia to donate 100 percent of Black Friday sales to the environment

There’s nothing environmental about Black Friday. While one major outdoor retailer (REI) has elected to opt out of the day entirely, giving its employees a paid day off to spend outdoors, another has decided to opt in — but they’re doing things differently.

This year, Patagonia will give 100 percent of its global proceeds from stores and online to grassroots environmental organizations fighting every day to protect our air, water, and soil.

“During a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them,” president and CEO Rose Marcario said in a statement. “The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country.”

The company will also have information available in its stores and online to help customers connect with these local groups on their own.

Patagonia has long been known for its commitment to high-quality, sustainably sourced products, but the company has also increasingly sought to make its customers aware of the numerous environmental crises — both around the world and in their own backyard.

Learn more…


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