The story behind Prince’s low-profile generosity to green causes

In the outpouring of media coverage after Prince’s death at the age of 57 last week, fans around the globe began to learn more about the notoriously private star — including that he gave away a lot of money. Van Jones — the activist, author, former Obama administration official, and current CNN commentator — revealed that Prince had secretly supported Green For All, a group working to fight climate change and bring green jobs to underprivileged populations.

Jones helped distribute Prince’s resources when he didn’t want the attention, including providing solar panels for families in Oakland. The families never knew who their benefactor was.

As a Jehovah’s Witness, Prince wasn’t permitted to advertise his good works. But even without his spiritual tradition, Jones says Prince would have been modest about his giving. “He thought it was in poor taste for these celebrities to get millions of dollars and then write a check and have their publicists all over the media bragging about it,” Jones said. “He was like, ‘This is ridiculous. We get enough attention. We’re celebrities.’”

Jones says that what Prince really cared about was humanity. “He cared about life and love and freedom,” Jones says. “His politics were not red. They were not blue. They were purple. He had a mind that let him see answers — musically, spiritually, even politically. Rather than argue about global warming, he said, ‘Let’s help kids put up solar panels.’”

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