Come see forests and peaks, but clean up, New Zealand says

New Zealand has a message for the visitors drawn by its deep mossy forests, bubbling mud pools and magnificent peaks: clean up after yourselves.

A new campaign called the “Tiaki Promise” is telling everybody traveling to the country to take responsibility for looking after it. The country wants visitors to pick up litter and otherwise take care of their surroundings so that unsightly garbage won’t ruin the experience for others.

Tourists flying on national carrier Air New Zealand will see a 2-minute video showcasing some of the country’s stunning scenery and telling them that everybody traveling to the country should look after it.

“Tiaki” is an indigenous Maori word meaning to protect or care for. Tourism industry and government groups are also promoting the campaign.

“New Zealand is our home. It is precious. Everyone who lives and travels here has a responsibility to look after it,” a voiceover says on the video, adding that “While traveling in New Zealand, follow the Tiaki Promise.”

Tourism has boomed in recent years. Over the past year, about 3.8 million tourists visited the nation, which has a resident population of just under 5 million. The largest numbers of tourists came from Australia, China and the United States.

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