National Park Service Announces Public Engagement Campaign as Centerpiece of 2016 Centennial

The National Park Service announced that the centerpiece of its 2016 Centennial will be a broad public engagement campaign to reintroduce the national parks and the work of the National Park Service to a new generation of Americans, inviting them to visit and get involved. The two-year effort will begin in 2015 and run throughout the National Park Service’s 100th anniversary year in 2016. Plans for the campaign, entitled “Find Your Park,” are underway in collaboration with the National Park Foundation, the official nonprofit partner of the National Park Service.

The National Park Service and the National Park Foundation will team up with partners to produce programs, events, and activities that will drive broad awareness, deepen engagement, and increase support for America’s national parks, the work of the National Park Service, and its partners. In addition to making all 401 national parks go-to destinations, the campaign will highlight the historic preservation and outdoor recreation work the National Park Service does with communities across the country and the value it brings to Americans every day.

Marking the first phase of the campaign, the National Park Service and the National Park Foundation unveiled two new additions to the National Park Service brand family. Building off of the National Park Service’s iconic arrowhead, the new graphic identities highlight the partnership between the National Park Service and its Congressionally-chartered nonprofit partner, the National Park Foundation. The arrowhead will continue to serve as the official seal of the National Park Service.

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